SOUL
PROCESS

Investment Focus

80% of all startups fail.
65% of all startups with VC funding still fail.

Why? Traditional investing is a numbers game: Spread out investments and look for the rare wins to outweigh the frequent losses.

At Soul, our partners aren’t statistics—they’re innovative founders with clear visions and market opportunities, who need the financial boost and process-based guidance we can provide.

INVESTMENT FOCUSED

We partner with purpose-driven, early-stage technology companies, primarily in the Software as a Service (SaaS), Fintech, self-serve tech, and tech franchising industries. We want partners who are ready to scale and want to make lasting impacts.

SCALE WITH SOUL

Scale with Soul Pathway guides our partners to success while maintaining the integrity of their company’s mission and vision. This hands-on focus allows us to utilize our team’s expertise, experience, and process-driven methods that have helped them found, scale, and optimize tech startups.

SCALE WITH SOUL

  • Mitigate risk
  • Build an infrastructure for growth
  • Cultivate a culture of innovation
  • Reach exceptional results
  • Achieve ethical, purposeful, and mission-focused scaling

Investor Portal

For Limited Partners (LP) Information, please Access our investor portal on Carta.