Quiet builders. Long-term thinkers. Soulful capital.
Soul Street Asset Management was founded with a clear purpose: to deliver strong returns through disciplined investing — while staying deeply aligned with the people and businesses we serve.
We’re a team of operators, entrepreneurs, and allocators who believe that capital is a tool for building lasting value. We don’t chase trends or play in crowded spaces. We look for overlooked opportunities in the private markets — and show up with patience, perspective, and a long-term mindset.
What started as a venture firm has evolved into a broader investment platform. Across private equity, venture, and flexible strategies, we invest with care and conviction — always alongside our LPs, and always with soul.
We founded Soul Street Ventures to debunk common myths that plague the investment industry and harm the startup ecosystem. The standard shotgun approach to venture capital—a wide spray of investments with the goal of few but large hits—has left too many deflated businesses in its wake.
True partnership doesn’t stop at the investment. We are dedicated to providing unwavering care, attention, and guidance to all our partners.
Our Investment Philosophy
Our Core Beliefs
Discipline Wins
We underwrite with rigor, structure with intent, and avoid hype at all costs.
Alignment Matters
We invest our own capital, share the downside, and let performance speak for itself.
Culture Compounds
We treat founders, teams, and sellers with respect — because how you invest matters as much as where.
Where We Invest
Private Equity
Long-term ownership of small cash-generative businesses
Venture Capital
Early-stage B2B innovation with asymmetric upside
Opportunistic
Flexible capital for unique, overlooked, or special situations
Meet Our Team
At the heart of Soul Street Ventures is a team of seasoned professionals who bring their unique expertise and shared vision to guide founders on their journey to success. Our team members boast a diverse range of experiences in the SaaS and FinTech industries. Their combined knowledge allows us to provide comprehensive support to our portfolio companies, from operational guidance to leadership insights.
Our Investment Philosophy
We believe in “doing good to do well.” Our investment philosophy revolves around ethical, purposeful, and mission-focused scaling. We invest in businesses with clear market fit, passionate founders, and significant growth potential. We trust in consistent, quality returns and debunk the “Unicorn Fairytale” – the notion that startup success is a rare occurrence.
