Founder-first, operator-led investing in B2B SaaS, FinTech, and tech-enabled services from Seed to Series B.

Founder-first investing in real-world innovation

At Soul Street Ventures, we back early-stage founders building solutions to real problems — and doing it with purpose, grit, and vision.

We focus on B2B SaaS, FinTech, and tech-enabled services, where we can bring more than capital to the table. We’re typically early-stage partners from the first institutional check through early growth, investing at Seed and Series A, with disciplined, conviction-led follow-on through Series B when warranted.

We lead or co-lead investments with checks between $1M–$5M, and maintain a high-conviction, low-volume approach — choosing to go deep with a small number of exceptional teams each year. Our portfolio companies don’t just get funding — they get strategic guidance, operating expertise, and partners who have been in their shoes.

“Every Mahomes needs an Andy Reid. We help visionary founders navigate the road ahead, avoid costly mistakes, and scale with soul.”